Since 2010, Apple has turned into the top rated selling smart phone organization, outperforming Samsung in 2023. Apple's iPhone shipments represented a fifth of the worldwide market with almost 235 million units, while Samsung came in second with shipments dropping to 226.6 million.
Regardless of slow iPhone demand in some countries because of less expensive alternatives, Apple's overall sales were strong for the previous year. This change in leadership proposes that Apple is dealing with the industrywide droop better compared to its rivals, including Samsung and Chinese device producers like Xiaomi.
Apple went through difficulties in China, its biggest market, where Huawei acquired popularuty. In any case, aggressive offers and rising interest for premium smart phones assisted Apple with growing its piece of the pie. Research firm IDC noticed that Apple's prosperity is because of the growing trend of premium gadgets, addressing more than 20% of the market.
Apple's strategy remembered driving up sales by offering alluring trade in deals and without interest financing, particularly as it faced expanded competition from Huawei in China. In spite of global growth of 3.7%, Apple isn't safe to the more extensive decrease demand for smart phones. Apple's capacity to outperform Samsung is likewise credited to its more controlled pricing strategy for premium smart phones, while Samsung's costs have been on the ascent. Despite the fact that facing difficulties, Apple's strength in the market keeps, denoting a huge accomplishment in the smart phone industry.
