Starbucks missed market forecast because of boycotts in both the US and Middle East. The boycott in the Middle East originated from the Worldwide ongoing situation, while the US boycott was set off by legal action against an association and social media posts.
Moreover, Starbucks brought down its yearly sales forecast as sales slowed in the US and China. While revenue, it missed the mark regarding expert assumptions. In spite of this, Starbucks shares rose as investors might have dreaded a worse result.
